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RobertCluley
Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
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- More about Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
Format: Hardback
Length: 192 pages
Publication date: 19 December 2024
Publisher: Bristol University Press
This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.
Weight: 424g
Dimension: 240 x 161 x 17 (mm)
ISBN-13: 9781529233360
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