Graham Hooley,Nigel Piercy,Brigitte Nicoulaud,John Rudd,Nick Lee
Marketing Strategy and Competitive Positioning
Marketing Strategy and Competitive Positioning
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Format: Paperback / softback
Length: 592 pages
Publication date: 15 May 2024
Publisher: Pearson Education Limited
Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.
Weight: 1360g
Dimension: 260 x 190 x 23 (mm)
ISBN-13: 9781292725017
Edition number: 8 ed
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