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Marketing Strategy for Museums: A Practical Guide
Marketing Strategy for Museums: A Practical Guide
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Format: Hardback
Length: 216 pages
Publication date: 06 December 2023
Publisher: Taylor & Francis Ltd
Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.
Weight: 580g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032313177
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