Gianfranco Walsh,David B. Dose,Christopher Funke
Marketingubungsbuch: Aufgaben und Losungen
Marketingubungsbuch: Aufgaben und Losungen
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- More about Marketingubungsbuch: Aufgaben und Losungen
Format: Paperback / softback
Length: 145 pages
Publication date: 29 April 2022
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Dieses Marketingübungsbuch bietet Studierenden die Möglichkeit, sich mithilfe von anwendungsbezogenen Aufgaben gezielt auf Prüfungen vorzubereiten und tiefer in das Thema einzusteigen. Die Reihenfolge der Aufgaben ist auf die fünf Hauptkapitel des Lehrbuchs „Marketing - Eine Einführung auf Grundlage von Case Studies“ abgestimmt.
Dimension: 240 x 168 (mm)
ISBN-13: 9783662651278
Edition number: 3., überarb. u. erw. Aufl. 2022
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