Carlos Diaz Ruiz
Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media
Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media
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- More about Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media
Format: Paperback / softback
Length: 222 pages
Publication date: 22 June 2026
Publisher: Taylor & Francis Ltd
This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.
Weight: 430g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032828558
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