Gerhard Raab,Alexander Unger,Fritz Unger
Marktpsychologie: Grundlagen und Anwendung
Marktpsychologie: Grundlagen und Anwendung
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- More about Marktpsychologie: Grundlagen und Anwendung
Format: Paperback / softback
Length: 438 pages
Publication date: 17 November 2022
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Das Kapitel „Ego-Depletion – Verlust an Kontrolle: Die Theorie begrenzter Ressourcen der Selbstkontrolle“ wurde vollständig überarbeitet und um die Revision des mechanistischen Ressourcenmodells von Michael Inzlicht und Brandon Schmeichel ergänzt.
Dimension: 240 x 168 (mm)
ISBN-13: 9783658376871
Edition number: 5. Aufl. 2022
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