C. AnnHollifield,Amy JoCoffey
Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century
Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century
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- More about Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century
Format: Hardback
Length: 416 pages
Publication date: 27 June 2023
Publisher: Taylor & Francis Ltd
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.
Weight: 744g
Dimension: 158 x 236 x 31 (mm)
ISBN-13: 9781138581036
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