Media and Communication

Media and Communication  traces the historical development of media and communication studies in the 20th century, providing a comprehensive yet personal analysis of theory and history. It is an invaluable resource for students across media and communication studies, cultural studies, and sociology.

\n Format: Paperback / softback
\n Length: 360 pages
\n Publication date: 19 October 2020
\n Publisher: SAGE Publications Ltd
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Media and Communication: A Comprehensive History

In the 20th century, media and communication studies experienced a remarkable evolution, tracing the intricate development of this field across North America and Europe. Paddy Scannell, in his insightful work, delves into the origins and growth of media and communication, presenting a comprehensive yet accessible analysis of media and communication theory and history.

This second edition of a classic text includes a new chapter on media events, further enhancing its relevance and providing a holistic perspective on the subject. Whether you are a student of media and communication studies, cultural studies, or sociology, this invaluable resource offers a profound understanding of the media's impact on society and the complex dynamics of communication.

The book begins by exploring the historical roots of media and communication, tracing their evolution from early print media to the emergence of electronic communication. Scannell provides a detailed account of the key individuals and movements that shaped the field, including the rise of broadcasting, the development of television, and the advent of the internet.

Through his engaging narrative, Scannell introduces a host of essential media thinkers, ideas, and concepts, helping readers grasp the theoretical foundations and practical applications of media and communication. He discusses the role of media in shaping public opinion, influencing political discourse, and creating cultural identities. He also explores the ethical implications of media consumption and the challenges posed by new media technologies.

In addition to its theoretical insights, the book offers a personal and relatable perspective on media and communication. Scannell weaves together personal anecdotes and historical examples to illustrate the impact of media on individuals and society. He highlights the role of media in shaping personal relationships, influencing social movements, and shaping cultural norms.

The second edition of this text has been updated to reflect the latest developments in the field. It includes a comprehensive bibliography, providing readers with a valuable resource for further research. It also includes a new chapter on media events, which explores the role of media in shaping public opinion and responding to significant social and political events.

Overall, Media and Communication: A Comprehensive History is an essential read for anyone interested in understanding the complex dynamics of media and communication in the 20th century. It offers a comprehensive yet accessible analysis of media and communication theory and history, providing valuable insights for students, scholars, and professionals alike.

\n Weight: 684g\n
Dimension: 187 x 232 x 20 (mm)\n
ISBN-13: 9781446297087\n
Edition number: 2 Revised edition\n