Media Effects: A Narrative Perspective

Media exposure can affect attitudes and behavior, but the impact varies depending on individual factors and context. Stereotypes in the media can perpetuate harmful biases and discrimination. Media institutions can play a role in promoting social change by shedding light on important issues and advocating for positive change.

Format: Paperback / softback
Length: 224 pages
Publication date: 02 October 2020
Publisher: Polity Press

Media Effects is a comprehensive introduction that delves into the profound impact of media usage on society. Author James Shanahan traces the origins of the interest in media effects, highlights significant advancements, and explores how research on narratives is shedding light on our understanding. The book also offers a timely and diverse perspective, encompassing both concerned and critical voices within media studies and quantitative psychological approaches that tend to be more skeptical about the powerful effects of media.

Concise and authoritative, Media Effects serves as a vital resource for students and scholars seeking to delve into this captivating and crucial topic. It provides a solid foundation for understanding the multifaceted ways in which media shapes our beliefs, attitudes, and behaviors.

Weight: 350g
Dimension: 148 x 210 x 25 (mm)
ISBN-13: 9781509535774