Media Innovations AR and VR: Success Factors For The Development Of Experiences

Augmented and virtual reality are media innovations that create immersion in the user by immersing them in the medium and its 360° environment. To develop successful content and applications for AR and VR, psychological effects, the specifics of the 360° environment, the story, and the way the media is used must be aligned with the needs and experiences of the user. This book introduces readers to the characteristics of immersive media and provides scientific evidence and practical tips to help them produce high-quality, user-centric content for immersive media.

Format: Paperback / softback
Length: 124 pages
Publication date: 31 January 2023
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Augmented and virtual reality are groundbreaking media innovations that transport users into immersive 360-degree environments. To create successful content and applications for these technologies, it is essential to align psychological effects, the unique characteristics of the 360-degree environment, compelling storytelling, and the intended use of the media with the user's needs and experiences. Content producers encounter unique challenges in content development, method selection, teamwork, and the entire production process of AR and VR experiences.

This book aims to provide readers with a comprehensive understanding of immersive media and offers valuable scientific evidence and practical tips to help them create high-quality, user-centric content for these technologies. The success factors derived from scientific research are presented in the form of checklists, serving as a guide and a foundation for standardizing the production process and further developing one's own projects.

This book is a translation of the original German 1st edition, "Medieninnovationen AR und VR" by Elle Langer, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2020. The translation was accomplished with the assistance of artificial intelligence (machine translation by the service DeepL.com), followed by a human revision primarily focused on content to ensure a stylistic difference from conventional translations.

Springer Nature is committed to advancing the development of tools and technologies for book production and supporting authors throughout their publishing journey.

Weight: 244g
Dimension: 240 x 168 (mm)
ISBN-13: 9783662662793
Edition number: 1st ed. 2023