MEDIATION OF SUSTAINABILITY

The United Nations set out an ambitious plan in 2015 to promote health, life, equality, and the environment through seventeen separate goals. This book examines how SDG initiatives have been disseminated by mainstream media, government discourse, NGOs, charitable organizations, and campaign groups, questioning how sustainability narratives are being supported and represented, and why local initiatives are overshadowed by multinationals.

Format: Hardback
Length: 256 pages
Publication date: 16 March 2022
Publisher: ROWMAN & LITTLEFIELD pod

The United Nations launched an ambitious plan in 2015, outlined in UN Resolution 70/1, to prioritize seventeen distinct goals over a fifteen-year period. These Sustainable Development Goals (SDGs) aim to promote health, life, equality, and the environment. The overarching objectives include eradicating poverty and hunger, reducing inequality, fostering good health and well-being, providing quality education, achieving gender equality, ensuring access to clean water and sanitation, promoting affordable and clean energy, fostering decent work and economic growth, promoting industry, innovation, and infrastructure, creating sustainable cities and communities, promoting responsible consumption and production, addressing climate action, safeguarding life under water, preserving life on land, fostering peace, justice, and strong institutions, and fostering partnerships to achieve these goals.

This book delves into the dissemination of SDG initiatives by mainstream media, government discourse, NGOs, charitable organizations, and campaign groups. It raises critical questions about the extent to which sustainability narratives are being supported and represented. It explores how saving the environment can be made relevant to individuals who lack access to clean food and running water, and why local initiatives, led by indigenous populations, often receive less credible coverage in the media.

The book also sheds light on the dominance of multinational corporations in SDG initiatives, despite their historical contributions to environmental damage. It questions why these corporations' efforts to rectify the harm caused by their products receive more substantial and favorable reportage.

By examining these issues, the book aims to provide a comprehensive understanding of the SDG landscape and its challenges. It seeks to empower individuals and communities to contribute to the achievement of these goals and promote a more sustainable and equitable future for all.

ISBN-13: 9781538161111