Mega-Events: Placemaking, Regeneration and City-Regional Development

This book explores the impact of mega-events on land use, political and socio-economic change, and placemaking processes. It examines the global appeal of mega-events in ten countries, highlighting their importance to the creation and marketing of place through branding and regional growth. It is of interest to policy and decision-makers, professionals, scholars, and students in planning, urban studies, sport and leisure studies, and event and festival management.

Format: Paperback / softback
Length: 172 pages
Publication date: 01 April 2021
Publisher: Taylor & Francis Ltd

This comprehensive book explores the multifaceted impacts of mega-events, such as bidding, hosting, and legacies, on various aspects of society. It examines the global appeal of mega-events across different regions, including successful host cities, cities that have withdrawn from mega-event selection, and event sites with established legacies. By examining the mega-event phenomenon in ten countries across North and South America, Australia, and Western and Eastern Europe, the book sheds light on the historical evolution and antecedents of these events. It also highlights the crucial role of major events and festivals in creating and marketing places through branding and regional growth.

The book critically examines mega-events in diverse national and geopolitical contexts, making it valuable for policy and decision-makers at local, regional, national, and international levels. It appeals to professionals, scholars, and students in planning, urban studies, sport and leisure studies, and event and festival management, as it provides insights into the complex processes and outcomes associated with mega-events.

Overall, this book offers a comprehensive and insightful examination of the mega-event phenomenon, contributing to our understanding of its impacts and implications on society.

Weight: 340g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367777104