Metadata Matters

In his book "Metadata Matters," John Horodyski emphasizes the importance of metadata in our personal and professional lives, providing practical examples of its role in data management and discovery. He argues that metadata is the foundation of digital strategy and helps organizations build the right systems for the right users at the right time, ensuring a good digital experience for users.

Format: Hardback
Length: 154 pages
Publication date: 04 April 2022
Publisher: Taylor & Francis Ltd

In his groundbreaking work on metadata, John Horodyski firmly establishes the immense value of metadata while offering compelling real-world examples of its profound impact on our personal and professional lives. He goes beyond mere assertions by vividly demonstrating why metadata holds such significance. —Patricia C. Franks,PhD,CA,CRM,IGP,CIGO,FAI,President,NAGARA,Professor Emerita,San José State University,USA

If data serves as the fundamental language upon which our contemporary society will be constructed, metadata assumes the role of its grammar, shaping the construction of its meaning, providing the framework for its content, and enabling us to comprehend the immense potential that data holds for us all. We are at the dawn of a transformative era in the management of the data that connects our experiences.

Metadata Matters delves into the core essence of digital strategy, emphasizing the critical importance of metadata in the discovery and accessibility of digital assets. It underscores the need for digital assets to be identified, organized, and made readily available for discovery, serving as the foundation for effective metadata design. This book provides valuable insights into how metadata can ensure that organizations are building the right systems for the right users at the right time, maximizing the return on their digital asset investments and bolstering their resilience against lost opportunities.

Moreover, metadata holds immense significance for the digital experience of users. It empowers organizations to ensure that users can effectively identify, discover, and engage with their brands in the manner intended by the organization. By cultivating robust metadata practices, organizations can safeguard their digital presence and foster a seamless and enriching user experience.

In essence, metadata is a vital defense mechanism that this book meticulously explores, outlining the strategies and techniques necessary to build and maintain effective metadata systems. By embracing the power of metadata, organizations can unlock new avenues for growth, enhance user engagement, and position themselves as leaders in their respective industries.

Dimension: 234 x 156 (mm)
ISBN-13: 9781032039244