Microeconomics for Managers: Principles and Applications

This fourth edition of Microeconomic Theory explores microeconomic concepts with a focus on practical and applied knowledge, ideal for MBA students, other graduate students, and undergraduates. It includes real-life scenarios and provocative examples and is more concise with online resources.

Format: Paperback / softback
Length: 566 pages
Publication date: 28 March 2024
Publisher: Cambridge University Press

This extensively revised fourth edition delves into the realm of microeconomic principles, placing a distinctive emphasis on the economic mindset and its practical application in fostering effective managerial thinking, productivity, and sound decision-making. What sets this text apart is its unwavering commitment to imparting practical and applied knowledge from a business perspective, complemented by a unique structure that divides each chapter into two parts. Part I introduces key economic principles, while Part II explores organizational and incentive issues in management, specifically focusing on resolving the principal-agent problem to optimize the firm's profitability. Each chapter is replete with real-life scenarios and thought-provoking examples, making it accessible to MBA students, other graduate students, and undergraduates alike. Serving as a cornerstone text for courses in Managerial Economics, this edition requires only a basic understanding of algebra, yet it offers a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.

Weight: 1150g
Dimension: 178 x 254 x 33 (mm)
ISBN-13: 9781009507196
Edition number: 4 Revised edition