Million Dollar Influence: How to Drive Powerful Decisions through Language, Leverage, and Leadership

Senior people, business owners, and board members need to understand the nuances of influence on a daily basis. It is not about fast-talking, but fast-thinking and carefully constructed language that can create scarcity or consistency of positive responses. Million-dollar influencers understand that influence doesn't mean kissing up to everyone, but recognizing actual stakeholders will guide their positioning of stakes in the ground that will mark critical positions leading to their desired outcome.

Format: Hardback
Length: 122 pages
Publication date: 19 October 2022
Publisher: Taylor & Francis Ltd

Even senior people, business owners, and board members are unaware of the nuances of influence on a daily basis. They think in a straight line and try to strike deals, use hierarchical power, make trade-offs, or bargain as if at a flea market. They unwittingly sacrifice vital needs to gain minor and temporary bright, shiny things. Influence is not about fast-talking; it's about fast-thinking and carefully constructed language that one applies within a specific context. Influence is thought to be programmable—that is, it can create scarcity or consistency of positive responses. In reality, it's about accountability, innovation, and leverage.

No pre-pandemic strategy is worth a cent in a post-pandemic world. There is no new normal or return to normal. There are only new realities. In this book, one of the boldest, most aggressive, and most successful consultants in the world makes his predictions and provides recommendations that may frighten and stun, but ultimately can lead to market domination.

Million-dollar influencers understand that influence doesn't mean kissing up to everyone. While we may all be equal as human beings, not everyone has a stake in the outcomes in the business of influence. Some will resist change for the sake of resisting change. They lack imagination or let fear hold them in place. Recognizing actual stakeholders will guide your positioning of stakes in the ground that will mark critical positions leading to your desired outcome.

Features

How consensus building is something to live with, not something to die for.

The fundamental difference between accountability and authority.

The need for innovation and even improvisation in wielding influence.

The scientific and magical contrasts of language.

How to effectively manage your stakeholders.

Weight: 306g
Dimension: 157 x 461 x 15 (mm)
ISBN-13: 9781032340593