Milton Glaser, POP

Milton Glaser is one of the most celebrated graphic designers of the 20th century, known for his work on book and album covers, posters, magazine covers, and advertisements. He co-founded Push Pin Studios and defined the international visual style for illustration, advertising, and typeface design. This collection of his work from the 1960s and 70s showcases his graphic language of bright, flat color, drawing, and collage.

Format: Hardback
Length: 288 pages
Publication date: 30 March 2023
Publisher: Monacelli Press

Milton Glaser's designs have had a profound impact on our perception of the world. Gloria Steinem, a renowned feminist and advocate, has acknowledged his significant contribution to visual culture.

During the 1960s and 70s, Milton Glaser emerged as one of the most celebrated graphic designers of his era. He co-founded the iconic Push Pin Studios in 1954 and continued to create exceptional work until the late 1970s. Glaser's versatile skillset allowed him to design book and album covers, posters, magazine covers, and advertisements, both famous and obscure. His influence extended beyond graphic design, shaping the international visual style for illustration, advertising, and typeface design.

Glaser's work is widely recognized and celebrated today. Modern creatives continue to draw inspiration from his legacy, with examples such as the 2014 ad campaign and branding for Mad Men's final season designed by Glaser. His renowned work has garnered solo exhibitions at prestigious institutions like the Centre Georges Pompidou in Paris and the Museum of Modern Art in New York.

One of Glaser's most iconic creations is the "I love NY" logo, featuring a heart symbol in place of the word "love." This logo became a symbol of New York City and is widely recognized worldwide. Glaser also co-founded New York magazine, which played a significant role in shaping the cultural landscape of the city.

Throughout his career, Glaser received numerous accolades and lifetime achievement awards. His innovative approach to graphic design, characterized by bright, flat color, drawing, and collage, imbued with wit, revolutionized the field. This collection of work from Glaser's Pop period showcases hundreds of examples of his design that have not been seen since their original publication. It provides a glimpse into the graphic revolution that transformed design and popular culture during that era.

In conclusion, Milton Glaser's designs have left an indelible mark on our visual culture. His innovative approach, characterized by bold colors, playful compositions, and witty typography, has influenced generations of designers and artists. Glaser's legacy continues to inspire and influence contemporary creatives, and his work remains a testament to the power of visual communication.

Weight: 1980g
Dimension: 301 x 249 x 28 (mm)
ISBN-13: 9781580936132