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Tom Bivins,Thomas Bivins

Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism

Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism

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  • More about Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism


The textbook provides a comprehensive and practical approach to media morals and ethics, covering various disciplines and offering a checklist for ethical decision-making. It also includes additional resources hosted by the author.

Format: Hardback
Length: 340 pages
Publication date: 27 June 2023
Publisher: Taylor & Francis Ltd


Encompassing a comprehensive range of both practical and theoretical perspectives, this text offers students a profound understanding of the application of media morals and ethics in the real world. By delving into various disciplines such as journalism, advertising, and public relations, the text appeals to students from diverse academic backgrounds. Moreover, it provides a valuable checklist for ethical decision-making, guiding students through the intricate process of making choices grounded in sound ethical principles. Additionally, the author has included supplementary resources, which have been meticulously curated and extensively tested by his students, further enhancing the text's practicality and relevance. This comprehensive resource is an indispensable tool for anyone seeking to navigate the complex terrain of media ethics and professionalism.


Encompassing a comprehensive range of both practical and theoretical perspectives, this text offers students a profound understanding of the application of media morals and ethics in the real world. By delving into various disciplines such as journalism, advertising, and public relations, the text appeals to students from diverse academic backgrounds. Moreover, it provides a valuable checklist for ethical decision-making, guiding students through the intricate process of making choices grounded in sound ethical principles. Additionally, the author has included supplementary resources, which have been meticulously curated and extensively tested by his students, further enhancing the text's practicality and relevance. This comprehensive resource is an indispensable tool for anyone seeking to navigate the complex terrain of media ethics and professionalism.

Weight: 810g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032269603
Edition number: 4 ed

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