MKTG

Lamb/Hair/McDaniel's MKTG, 14th Edition, combines theory with real-world scenarios to help students understand and apply marketing principles, with a user-friendly design and practical examples. It bridges the gap between classroom learning and the marketing industry, equipping students with essential skills for success.

Format: Paperback / softback
Length: 496 pages
Publication date: 01 February 2024
Publisher: Cengage Learning, Inc

Lamb/Hair/McDaniel's MKTG, 14th Edition, is a comprehensive textbook that effectively demonstrates the practical application of marketing principles in real-world scenarios. By providing relevant and timely examples, the book helps students gain a deeper understanding and ability to apply marketing concepts. The textbook's user-friendly design, with clear headings, subheadings, and illustrations, makes it easy to navigate and comprehend key marketing concepts. By bridging the gap between classroom learning and the modern marketing industry, the book enables students to recognize the practicality of marketing and develop essential skills for success.

The textbook covers a wide range of topics, including market research, consumer behavior, advertising, branding, and strategic management. Each chapter is organized in a logical and concise manner, making it easy for students to follow and retain the information. The authors have done an excellent job of incorporating real-world examples and case studies to illustrate the application of marketing principles in various industries. These examples help students connect the theory to practical situations and apply their knowledge to real-life scenarios.

One of the key strengths of Lamb/Hair/McDaniel's MKTG, 14th Edition, is its emphasis on practical skills development. The book provides numerous exercises and case studies that allow students to apply their knowledge and develop critical thinking skills. These exercises help students to practice applying marketing concepts in real-world situations and develop their problem-solving abilities. Additionally, the book includes a comprehensive glossary and reference list that provides students with further resources for further study and research.

In conclusion, Lamb/Hair/McDaniel's MKTG, 14th Edition, is a highly recommended textbook for students studying marketing. Its comprehensive coverage of marketing principles, practical examples, user-friendly design, and emphasis on practical skills development make it an invaluable resource for anyone looking to gain a deeper understanding of marketing and develop essential skills for success in the modern marketing industry.

Weight: 920g
Dimension: 215 x 276 x 21 (mm)
ISBN-13: 9780357929216
Edition number: 14 ed