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Marc Stickdorn

Mobile Ethnography: Towards a More In-Situ Research Method to Analyze Customer Experience

Mobile Ethnography: Towards a More In-Situ Research Method to Analyze Customer Experience

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  • More about Mobile Ethnography: Towards a More In-Situ Research Method to Analyze Customer Experience

Format: Paperback / softback
Length: 237 pages
Publication date: 02 May 2026
Publisher: Springer Fachmedien Wiesbaden


Dimension: 210 x 148 (mm)
ISBN-13: 9783658515867

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