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Stefan Brinkhoff

Mobile In-Store Analytics: Eine empirische Untersuchung der Effekte standortbasierter Werbung auf das Bewegungs- und Kaufverhalten im Einzelhandel

Mobile In-Store Analytics: Eine empirische Untersuchung der Effekte standortbasierter Werbung auf das Bewegungs- und Kaufverhalten im Einzelhandel

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Format: Paperback / softback
Length: 132 pages
Publication date: 30 March 2022
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG


Dimension: 210 x 148 (mm)
ISBN-13: 9783658370923
Edition number: 1. Aufl. 2022

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