Money in Politics: Campaign Fundraising in the 2020 Presidential Election

Money in Politics: Campaign Fundraising in the 2020 Presidential Election explores the importance of political fundraisings from the party primaries through the General Election, with a focus on corporate donations, individual contributors, and small donorship. It discusses the evolution of fundraising and how it serves as a barrier to successful entry into top tier candidacy, but not necessarily guarantee victory.

Format: Paperback / softback
Length: 186 pages
Publication date: 15 September 2023
Publisher: Lexington Books

The significance of political fundraising in the 2020 presidential election is vividly showcased in Money in Politics: Campaign Fundraising in the 2020 Presidential Election. This comprehensive analysis delves into the various aspects of political fundraising, from the party primaries to the General Election. Author Cayce Myers takes a deep dive into the evolving landscape of corporate donations, individual contributors, and small donorship, examining how these elements have become central to political discourse.

The book explores the intricate dynamics of political fundraising, shedding light on the emergence of super-PACs, joint fundraising committees, and campaign committees. Myers examines how these structures have shaped the fundraising landscape and their impact on candidates' campaigns. He also delves into the strategies employed by fundraisers, including the use of data analytics, social media, and grassroots mobilization, to maximize their efforts and secure financial support.

One of the key themes of the book is the evolving nature of fundraising prowess. Myers argues that while modern fundraising techniques have become essential for successful entry into top-tier candidacy, they do not guarantee victory. He highlights the importance of building a strong grassroots network, engaging with voters authentically, and developing a compelling campaign message that resonates with the public.

Furthermore, Money in Politics explores the ethical implications of political fundraising. It raises concerns about the influence of money in politics, the potential for corruption, and the need for transparency and accountability in the fundraising process. Myers calls for stricter regulations and greater oversight to ensure that the democratic process is not compromised by the excessive influence of money.

Overall, Money in Politics: Campaign Fundraising in the 2020 Presidential Election is a valuable resource for anyone interested in understanding the role of money in politics and its impact on the democratic process. Through its comprehensive analysis and insightful commentary, the book provides a comprehensive understanding of the challenges and opportunities facing political fundraising in the modern era.

Weight: 295g
Dimension: 229 x 157 x 14 (mm)
ISBN-13: 9781793640291