Moo's Law: An Investor's Guide to the New Agrarian Revolution

Moo's Law is a book by Jim Mellon that explains the investment landscape in cultivated and plant-based proteins and materials, and why it is necessary to grow meat in labs or derive proteins from plant-based sources. It outlines the major hurdles to the industry's success, such as scalability of production and the smart designing of regulatory frameworks.

Format: Paperback / softback
Length: 250 pages
Publication date: 07 December 2020
Publisher: Fruitful Publications

Moo's Law, the latest title from successful investor Jim Mellon, aims to provide readers with a comprehensive understanding of the investment landscape in cultivated and plant-based proteins and materials. With a visionary outlook, Jim envisions a radical transformation of world agriculture within the next couple of decades, driven by the advent of cultivated meat technology. This book serves as a foundational guide, explaining why such an advancement is not only necessary but also presents opportunities for individuals to participate in the New Agricultural Revolution.

The pressing concerns surrounding our environment, animal cruelty in food and fashion, and the challenges of meeting the world's ever-growing population force us to explore alternative protein sources. Jim outlines the major hurdles that the industry must overcome to achieve success, including scaling up production and designing regulatory frameworks that foster innovation.

The future of food is being shaped in laboratories worldwide. These developments promise a cleaner, safer, more ethical, and ultimately more affordable option. Once price parity with conventional meats is achieved, there will be no turning back—this is Moo's Law (TM).

In conclusion, Moo's Law offers a valuable perspective on the emerging field of cultivated and plant-based proteins and materials. By providing insights into the potential benefits, challenges, and opportunities, Jim empowers readers to make informed decisions and contribute to the future of food. As we navigate towards a more sustainable and equitable food system, this book serves as a catalyst for change.

Weight: 536g
Dimension: 148 x 211 x 22 (mm)
ISBN-13: 9780993047862