Mountain Resort Marketing and Management

Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China. This book provides insights into branding, management, and revenue optimization, including interviews with professionals and international experts. It also addresses major issues facing mountain resorts, such as climate change, sustainability, COVID-19, the experience economy, yield management, and dynamic pricing policies.

Format: Paperback / softback
Length: 194 pages
Publication date: 29 January 2024
Publisher: Taylor & Francis Ltd

Mountain resort tourism is a fiercely competitive landscape, experiencing remarkable growth in emerging markets like China, which demand the expertise and skills honed by mature markets. This comprehensive book offers a critical and up-to-date examination of the mountain industry, providing valuable insights into key areas such as branding, management, and revenue optimization. In an industry where substantial investments are required, mature markets must continually strive to maintain their competitive edge. Chapters feature insightful interviews with professionals and international experts, shedding light on the development and marketing strategies that have propelled these resorts to success. Major challenges facing mountain resorts today include climate change, sustainability, the impact of COVID-19, the growing importance of the experience economy, yield management, and dynamic pricing policies. This book serves as a valuable resource for upper-level students, researchers, and current practitioners in winter sports, destination development and management, sport tourism, and development studies. By delving into these critical topics, readers will gain valuable knowledge on how to effectively market and manage ski resorts in an ever-evolving and dynamic environment.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032064048