Multimedia Storytelling for Digital Communicators in a Multiplatform World

Multimedia Storytelling for Digital Communicators in a Multiplatform World is a comprehensive guide for students to master visual communication across media and platforms, covering website and social media optimization, screenwriting, video editing, and sourcing royalty-free music and sound effects. Updated chapters on social media storytelling, visual storytelling with mobile devices, and post-production techniques reflect current industry trends.

Format: Paperback / softback
Length: 512 pages
Publication date: 12 July 2022
Publisher: Taylor & Francis Ltd

In its second edition, Multimedia Storytelling for Digital Communicators in a Multiplatform World stands as a steadfast guide for aspiring students seeking to excel in visual communication across diverse media platforms. This comprehensive textbook, enriched with practical how-tos on website and social media optimization, screenwriting, and more, equips readers with the essential tools to seamlessly blend new multimedia technology with age-old storytelling concepts. Covering a wide range of topics, from understanding conflict, characters, and plot development to conducting successful interviews, editing video in post-production, and sourcing royalty-free music and sound effects, the book offers a comprehensive roadmap for storytelling success. Additionally, it includes a wealth of supplemental material, including chapter exercises, interviews with seasoned professionals, key terms, and review questions, to reinforce learning and enhance comprehension.

To cater to the evolving industry trends, this edition has undergone thorough updates, including dedicated chapters on social media storytelling, visual storytelling with mobile devices, and post-production techniques. Whether you're aspiring to pursue a career in broadcast and digital journalism, film, photography, advertising, or public relations, Multimedia Storytelling for Digital Communicators in a Multiplatform World serves as an invaluable resource, empowering you to think and create visually with finesse and professionalism.

Dimension: 254 x 178 (mm)
ISBN-13: 9781138332560
Edition number: 2 ed