Multimodal Chinese Discourse: Understanding Communication and Society in Contemporary China

This book explores how multimodal discourse shapes communication and society in contemporary China, highlighting the extensive use of resources and distinct promotional purposes. It provides a social semiotic perspective on various aspects of communicative and social changes, contributing to the field of multimodality and offering a unique Chinese perspective on issues such as discursive governance, nation branding, university marketization, and identity performance.

Format: Hardback
Length: 234 pages
Publication date: 12 April 2023
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the intricate dynamics of communication and society in contemporary China, offering a systematic analysis of multimodal discourse at the national, institutional, and individual levels. Over the past decade, China has undergone a remarkable transformation, marked by political proactivity and the rapid development of new media. These developments have reshaped the discursive practices across the country, emphasizing the extensive use of multimodal resources and distinct promotional purposes.

In order to unravel the complexities of this evolving landscape, author Feng conducts a thorough investigation and provides insightful discussions on the new discursive features in relation to relevant socio-cultural contexts. Through a social semiotic lens, the analysis and discussion offer researchers a unique perspective on various aspects of communicative and social changes in contemporary China. The book also contributes to the growing field of multimodality by developing a set of cross-disciplinary analytical frameworks to address complex discourse forms in print media, moving images, and new media.

The research findings presented in this book provide a valuable Chinese perspective on a wide range of issues, including discursive governance, nation branding, university marketization, and identity performance. By offering a systematic understanding of Chinese discour, the book appeals to discourse analysis and multimodality scholars as well as to other disciplines that seek to gain insights into the complex dynamics of contemporary China.

In conclusion, this book is a valuable resource for anyone interested in exploring the complex interplay between communication, society, and culture in contemporary China. It offers a comprehensive analysis of multimodal discourse and provides insights into the social, political, and economic factors that shape the country's evolving discourse practices. Through its cross-disciplinary approach, the book contributes to the growing body of knowledge on multimodality and offers valuable perspectives on a range of contemporary issues.

Weight: 610g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367672911