Marko Sarstedt,Monika Imschloss,Susanne Adler
Multisensorisches Design von Verkaufsumgebungen: Sehen, Horen, Riechen
Multisensorisches Design von Verkaufsumgebungen: Sehen, Horen, Riechen
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- Condition: Brand new
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- More about Multisensorisches Design von Verkaufsumgebungen: Sehen, Horen, Riechen
Format: Paperback / softback
Length: 90 pages
Publication date: 27 August 2025
Publisher: Springer Fachmedien Wiesbaden
Die Autoren beschreiben die teils überraschenden Effekte sensorischer Eindrücke auf das Konsumentenverhalten und geben klare Empfehlungen für die Marketingpraxis.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658479374
Edition number: 2., überarb. Auflage 2025
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