Multisensory in Stationary Retail: Principles and Practice of Customer-Centered Store Design

This book explores the relationship between store design and customer well-being, highlighting the importance of creating a coherent store design that aligns with the retail brand. It provides insights from renowned academics and companies on how to control the diverse sensory stimuli in a store environment and prioritize customer well-being.

Format: Paperback / softback
Length: 481 pages
Publication date: 08 February 2023
Publisher: Springer

This comprehensive book delves into the profound impact of optimal store design on customer well-being and distinguishes brick-and-mortar retail from online shopping. Drawing from academic expertise and practical insights from renowned scholars and industry leaders, it showcases how a cohesive store design can be seamlessly aligned with the retail brand.

The core challenge lies in orchestrating a harmonious blend of diverse sensory stimuli. How can retailers effectively control and manage the multitude of visual, auditory, and tactile elements in their stores? Which shelf shapes, lighting, colors, and sounds complement each other to create a cohesive and immersive experience?

Navigating the complexity of stimuli in a store environment can be daunting, as inconsistencies can significantly detract from customer well-being. Therefore, a customer-centric approach is paramount, prioritizing the comfort and satisfaction of individuals within the retail space.

Renowned scientists and traders provide a comprehensive overview of the current state of knowledge in this field, offering valuable insights and practical recommendations for the retail industry. Through real-world examples and practical guidance, readers can gain practical knowledge and apply effective strategies to create customer-centric store environments that enhance overall satisfaction and drive business success.

Weight: 860g
Dimension: 240 x 168 (mm)
ISBN-13: 9783658382261
Edition number: 1st ed. 2023