Narrating Sustainability through Storytelling

Stories and narratives are effective tools for explaining sustainable development issues and engaging audiences. This book explores storytelling as a way to support change toward sustainability, providing a scientific basis and practical examples from various fields. It is a valuable resource for students, scholars, and professionals in environmental communication and sustainable development.

Format: Hardback
Length: 142 pages
Publication date: 08 December 2022
Publisher: Taylor & Francis Ltd

Stories and narratives hold immense power in elucidating the intricacies of our world. This captivating book delves into the realm of storytelling as a powerful tool for engaging audiences with pressing sustainable development issues, while also contemplating the potential and constraints of storytelling in promoting sustainability as an innovative approach to sustainability communication.

In this comprehensive volume, diverse voices and perspectives converge, shedding light on the ways in which storytelling can foster transformative change toward sustainability. Unlike other anthologies, the book establishes a solid scientific foundation by unraveling the storytelling approach and presenting empirical evidence on its profound impact on various outcomes. It elucidates key concepts and presents recent findings derived from an extensive 3-year research project dedicated to exploring the role of storytelling in promoting sustainability.

The second part of the book showcases how storytelling can be effectively employed across diverse fields of practice to communicate sustainability in captivating and impactful manners. While the primary focus lies in presenting case-based accounts of positive change, it also delves into the complexities and tensions that arise when storytelling is applied to journalism, higher education, corporate communication, or science communication. By seamlessly blending theory with practical examples, this innovative book emerges as a valuable resource for students, scholars, and professionals engaged in environmental communication and sustainable development. It serves as a catalyst for insightful discussions and practical applications, equipping individuals with the tools to harness the power of storytelling in driving positive change and fostering a more sustainable future.

Weight: 450g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032352695