Keith Dinnie
Nation Branding: Concepts, Issues, Practice
Nation Branding: Concepts, Issues, Practice
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Excellent- More about Nation Branding: Concepts, Issues, Practice
Nation Branding: Concepts, Issues, Practice provides a theoretical framework and practical examples of how brand strategy and management are applied to countries, with updated content and international examples. It is an essential introduction to nation branding for students and policy makers.
Format: Paperback / softback
Length: 268 pages
Publication date: 12 April 2022
Publisher: Taylor & Francis Ltd
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Introduction:
Nation Branding: Concepts, Issues, and Practice offers a comprehensive theoretical framework, complemented by insightful examples from the practice of nation branding, in which the principles of brand strategy and management are applied to countries worldwide. This new edition has undergone a thorough update, with its influential original framework modified to reflect the latest changes in the field. It remains an accessible blend of theory and practice, rich with international examples and contributions.
Updates to this Edition:
New Academic Perspectives and Practitioner Insights in each chapter:
The book includes updated and new cases from a diverse range of nations and cultures, providing a broader perspective on nation branding practices.
Fresh coverage of online branding and social media:
The book incorporates the latest developments in online branding and social media, which have become crucial in shaping national images and reputation.
New material covering the critical and ethical issues of nation branding:
The book addresses the limitations and ethical considerations associated with nation branding, ensuring that readers are aware of the potential risks and benefits.
Updated references and sources:
The book incorporates the latest research and academic literature, ensuring that readers have access to the most up-to-date information on nation branding.
Updated online resources:
The book includes PowerPoint slides and an Instructor Manual with end-of-chapter discussion points and suggested answers, making it an invaluable resource for classroom teaching.
Target Audience:
Nation Branding: Concepts, Issues, and Practice is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers seeking a rigorous yet applied approach to nation branding.
Conclusion:
In conclusion, Nation Branding: Concepts, Issues, and Practice provides a comprehensive and up-to-date framework for understanding and practicing nation branding. With its rich content, practical examples, and updated resources, it is an invaluable resource for scholars, practitioners, and policymakers alike. By applying the principles of brand strategy and management to countries, this book helps to shape national images, promote economic growth, and foster international cooperation.
Weight: 600g
Dimension: 189 x 246 x 23 (mm)
ISBN-13: 9780367569891
Edition number: 3 ed
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