Nation Branding in Europe

This book explores nation branding theory and practice in Europe, covering countries from various sizes and perspectives, and is valuable for students and practitioners in marketing, communications, and international relations.

Format: Hardback
Length: 110 pages
Publication date: 02 August 2021
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the realm of nation branding theory and practice, specifically within the European context. It explores the intricate processes by which countries craft and nurture their reputations on a global scale. The book is organized into chapters, each dedicated to a different European country, chosen to represent a diverse range of large, medium-sized, and small nations across the continent. The chapters are authored by a diverse group of academic scholars and practitioners, bringing a wealth of expertise and perspectives to the table.

Nation Branding in Europe serves as an invaluable resource for advanced undergraduate, postgraduate, and doctoral students who are passionate about nation branding. It offers a deep understanding of the strategies and tactics employed by countries to shape their image and influence perceptions abroad. The book's content is particularly relevant to students from marketing, communications, and international relations disciplines, as it provides a comprehensive framework for analyzing and evaluating nation branding campaigns.

Moreover, this book holds appeal beyond the academic sphere. It is a valuable resource for professionals working in the fields of public diplomacy, strategic communications, public relations, and branding. It provides insights and practical strategies for designing and implementing effective nation branding campaigns that resonate with audiences on a global scale.

In conclusion, Nation Branding in Europe is a must-read for anyone interested in understanding the dynamics of nation branding in the European context. It offers a comprehensive and insightful exploration of the theory and practice of nation branding, providing valuable insights and perspectives for students, professionals, and policymakers alike.

Weight: 278g
Dimension: 141 x 222 x 16 (mm)
ISBN-13: 9780367540135