Nation Branding in Modern History

Nation branding is the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History provides an innovative approach to illuminating this contested concept, drawing on case studies in the US, China, Poland, Suriname, and many other countries.

\n Format: Paperback / softback
\n Length: 300 pages
\n Publication date: 01 November 2020
\n Publisher: Berghahn Books
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A relatively new term in the field of international relations, "nation branding" refers to the practice of promoting a country's positive attributes for promotional purposes, employing techniques akin to those used in marketing and public relations.

In-depth exploration of nation branding in modern history, Nation Branding in Modern History offers a fresh perspective on this complex concept. Through captivating case studies spanning from the nineteenth century to the present, it sheds light on various countries, including the United States, China, Poland, Suriname, and many others. This comprehensive book complements these empirical insights with a series of historiographical essays and analyses of crucial primary documents, resulting in a rich and multifaceted investigation into the interplay between cultural marketing, self-representation, and political power.

By delving into the historical context and evolution of nation branding, the book provides valuable insights into how countries have shaped their images and narratives to appeal to international audiences. It explores the strategies employed by governments, organizations, and individuals to promote their countries' unique strengths, values, and opportunities, while also addressing the challenges and controversies associated with nation branding.

Through its multidisciplinary approach, Nation Branding in Modern History offers a comprehensive understanding of the role of culture, identity, and politics in shaping nation branding practices. It encourages readers to critically evaluate the messages conveyed by countries and to consider the broader implications of nation branding on global relations and international cooperation.

Whether you are a scholar, practitioner, or simply interested in understanding the complex dynamics of international relations, Nation Branding in Modern History is a must-read for anyone seeking a deeper understanding of this important topic.

\n Weight: 408g\n
Dimension: 152 x 227 x 26 (mm)\n
ISBN-13: 9781789207934\n \n