EfeSevin,CesarJimenez-MartInez,Pablo Mino
Nation Branding in the Americas: Contested Politics and Identities
Nation Branding in the Americas: Contested Politics and Identities
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Format: Hardback
Length: 102 pages
Publication date: 25 March 2025
Publisher: Taylor & Francis Ltd
This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations.
Weight: 266g
Dimension: 144 x 223 x 15 (mm)
ISBN-13: 9780367539771
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