National Express: The Journey of an Iconic Brand

This book explores the history of National Express coaches, celebrating 50 years of coaching history and the evolution of the British brand. It features driver stories and passenger memories, with detailed images, photographs, and designs.

Format: Paperback / softback
Length: 96 pages
Publication date: 15 May 2022
Publisher: Amberley Publishing

First appearing on the UK's roads in 1972, National Express coaches have become an iconic part of popular culture, celebrated in songs and on television. With many former National Express vehicles finding their way to preservation, this book explores the history of this very British brand and celebrates the history and heritage of a British institution.

The book covers the operations of the business, the evolution of the National Express brand, and the development of the fleet up to the latest Caetano Levante, a vehicle designed to meet the operators' very specific requirements for accessibility. Featuring driver stories and passenger memories, together with detailed images, photographs, and designs, this book celebrates 50 years of coaching history.

National Express coaches have become a familiar sight on the UK's roads, and their history is deeply intertwined with the country's cultural landscape. From their humble beginnings as a small bus company in the 1960s to their current status as a major player in the transportation industry, National Express has played a significant role in shaping the way people travel in the UK.

The company's commitment to quality and customer service has been a driving force behind its success, and its fleet of modern coaches and buses is testament to this. With a focus on accessibility and comfort, National Express coaches have become a popular choice for travelers of all ages and backgrounds.

One of the key milestones in National Express's history was the introduction of the "Express Coach" service in 1972. This service revolutionized the way people traveled, offering a faster and more efficient way to travel between major cities and towns. The coaches were equipped with comfortable seating, onboard amenities, and a reliable service that made traveling a pleasure rather than a chore.

Over the years, National Express has continued to innovate and improve its services. The company has expanded its fleet to include a range of vehicles, from luxury coaches to minibusses, and has introduced new technologies to enhance the passenger experience.

One of the most recent developments in National Express's history is the introduction of the Caetano Levante, a vehicle designed to meet the specific requirements of operators for accessibility. The Levante is equipped with a range of features that make it easier for passengers with disabilities to travel, including ramps and lifts.

In addition to its commitment to quality and customer service, National Express has also played a significant role in promoting the UK's tourism industry. The company offers a range of coach tours and packages that allow travelers to explore the country's most popular destinations, including London, Edinburgh, and Manchester.

National Express coaches have become a symbol of British culture and heritage, and their impact on the transportation industry is undeniable. From their humble beginnings to their current status as a major player in the industry, National Express has remained committed to providing its customers with the best possible travel experience.

In conclusion, National Express coaches have become an iconic part of British culture, celebrated in songs and on television. With their commitment to quality and customer service, and their innovative approach to transportation, National Express has played a significant role in shaping the way

The evolution of National Express coaches is a testament to the company's commitment to providing passengers with a comfortable and efficient travel experience. From their humble beginnings as a small bus company in the 1960s, National Express has grown to become one of the largest transportation providers in the UK, offering a wide range of services to customers across the country.

One of the key milestones in National Express's history was the introduction of the "Express Coach" service in 1972. This service revolutionized the way people traveled, offering a faster and more efficient way to travel between major cities and towns. The coaches were equipped with comfortable seating, onboard amenities, and a reliable service that made traveling a pleasure rather than a chore.

Over the years, National Express has continued to innovate and improve its services. The company has expanded its fleet to include a range of vehicles, from luxury coaches to minibusses, and has introduced new technologies to enhance the passenger experience.

One of the most recent developments in National Express's history is the introduction of the Caetano Levante, a vehicle designed to meet the specific requirements of operators for accessibility. The Levante is equipped with a range of features that make it easier for passengers with disabilities to travel, including ramps and lifts.

In addition to their commitment to quality and customer service, National Express has also played a significant role in promoting the UK's tourism industry. The company offers a range of coach tours and packages that allow travelers to explore the country's most popular destinations, including London, Edinburgh, and Manchester.

National Express coaches have become a symbol of British culture and heritage, and their impact on the transportation industry is undeniable. From their humble beginnings to their current status as a major player in the industry, National Express has remained committed to providing its customers with the best possible travel experience.

In conclusion, National Express coaches have become an iconic part of British culture, celebrated in songs and on television. With their commitment to quality and customer service, and their innovative approach to transportation, National Express has played a significant role in shaping the

Weight: 318g
Dimension: 164 x 234 x 9 (mm)
ISBN-13: 9781398113619