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Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World
Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World
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- Condition: Brand new
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Format: Hardback
Length: 248 pages
Publication date: 14 May 2024
Publisher: Emerald Publishing Limited
Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.
Dimension: 229 x 152 x 18 (mm)
ISBN-13: 9781835492734
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