Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales

Neuromarketing is a book that demonstrates how companies can use neuroscience to make better decisions. It provides real-world use cases from leading consumer neuroscience companies and their clients across various business areas, showcasing how clients engage in neuromarketing, the problems they can solve, and the values they generate.

Format: Paperback / softback
Length: 140 pages
Publication date: 05 January 2023
Publisher: Springer

This comprehensive book delves into the realm of neuromarketing, offering a practical and insightful guide for companies seeking to leverage the power of neuroscience to enhance their decision-making processes. By presenting real-world use cases drawn from the expertise of globally renowned consumer neuroscience companies and their clients, the book showcases the diverse applications of applied neuroscience across various business domains. From advertising research to store design, from brand naming to website creation, these use cases illustrate the transformative impact of neuromarketing in understanding consumer behavior and driving business outcomes.

The book unravels the intricate mechanisms through which clients engage with neuromarketing, shedding light on the business challenges they encounter and the innovative solutions they have adopted. It explores the values that neuromarketing generates, emphasizing its potential to deepen customer engagement, foster brand loyalty, and drive sales growth.

Through its comprehensive coverage and practical insights, this book empowers companies to embrace the emerging field of neuromarketing and unlock the full potential of neuroscience to drive business success. Whether you are a marketing professional, business owner, or researcher, this book provides valuable tools and strategies to navigate the complex world of consumer behavior and make data-driven decisions that resonate with your target audience.

Weight: 238g
Dimension: 235 x 155 (mm)
ISBN-13: 9783658351878
Edition number: 1st ed. 2022