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George Walden

New Elites: A Career in the Masses

New Elites: A Career in the Masses

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  • More about New Elites: A Career in the Masses

The elite in Britain is increasingly formed by professional egalitarians who exploit mass taste, gullibility, and spending power for their personal advancement, rather than aiming to raise popular aspirations.

Format: Paperback / softback
Length: 224 pages
Publication date: 02 September 2020
Publisher: Gibson Square Books Ltd


The British elite, far from becoming classless, is increasingly composed of a select group of professional egalitarians. These individuals, rather than seeking to elevate the aspirations of the masses, exploit their collective taste, gullibility, and spending power for their personal gain. This trend reflects a concerning shift in the social dynamics of Britain, where a small minority of individuals have amassed immense wealth and influence while the majority of citizens struggle to make ends meet.

The professional egalitarians within the British elite operate by capitalizing on the widespread desire for social mobility and equality. They present themselves as champions of the common man, advocating for policies that promise to reduce inequality and promote social justice. However, their true intentions lie in furthering their own interests and consolidating their power.

One of the ways in which the professional egalitarians exploit mass taste is through the creation of popular culture. They invest heavily in media outlets, entertainment industries, and fashion trends to shape public opinion and influence consumer behavior. By promoting a particular image or lifestyle, they can appeal to the masses and gain their support. For example, they may invest in celebrities or fashion designers who are seen as symbols of wealth and success, thereby associating their brands with these values.

Similarly, the professional egalitarians exploit mass gullibility by spreading misinformation and propaganda. They use social media platforms and other channels to spread false narratives, manipulate public opinion, and undermine legitimate political movements. By creating a sense of confusion and division, they can distract the masses from their real concerns and further their own agenda.

Furthermore, the professional egalitarians exploit mass spending power for their personal advancement. They lobby government officials, influence policy decisions, and secure lucrative contracts for their businesses. By leveraging their economic influence, they can gain access to resources and opportunities that would otherwise be unavailable to them. This allows them to further their own interests and consolidate their power within the elite.

The consequences of this trend are far-reaching and detrimental to the social fabric of Britain. The growing inequality between the rich and the poor has led to a decline in social mobility, increased poverty, and reduced trust in institutions. Moreover, the professional egalitarians' exploitation of mass taste and gullibility has eroded the democratic process, as they manipulate public opinion to further their own agenda.

To address this issue, it is essential to promote greater social equality and transparency in the British elite. This can be achieved through policies that redistribute wealth, increase access to education and healthcare, and promote democratic participation. Additionally, media outlets and other institutions should be held accountable for their role in promoting popular culture and spreading misinformation.

In conclusion, the British elite's increasing formation by professional egalitarians is a concerning trend that exploits mass taste, gullibility, and spending power for personal advancement. This trend reflects a broader shift in social dynamics where a small minority of individuals have amassed immense wealth and influence while the majority of citizens struggle to make ends meet. To address this issue, it is essential to promote greater social equality, transparency, and democratic participation in the British elite. Only through a fair and just society can we ensure that the benefits of progress are shared by all members of society.

Weight: 188g
Dimension: 130 x 197 x 21 (mm)
ISBN-13: 9781783341788

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