New Media Users in China

This two-volume set explores the new media user as an individual in networks and as an individual in mediatized time and space, investigating how users have mutated from passive audiences to active nodes in communication networks, social networks, and service networks. The second volume examines the mediatized human lives and self-expressions embodied in key new media phenomena, and how reality and virtual life converge and interact. It is a must-read for scholars, students, and media professionals interested in internet communication, new media usage, and media and society.

Format: Mixed media product
Length: 472 pages
Publication date: 29 September 2023
Publisher: Taylor & Francis Ltd

Seeking to delve deeper into the intricate interplay between users and new media, as well as the dynamics among individuals within the realm of new media, this comprehensive two-volume set presents a systematic exploration of the new media user. Volume 1 delves into the transformative journey of new media users, evolving from passive audiences to active participants within networks. It examines their roles as nodes in communication networks, social networks, and service networks, as well as their crucial role in connecting these networks. The author uncovers the emerging landscapes of communication in the new media era, highlighting profound changes in social relationships and the productive contributions of users to the network economy.

Volume 2 delves into the mediatized aspects of human lives and self-expressions manifested in key new media phenomena. It elucidates how reality and virtual life converge and interact, shedding light on the evolving nature of human experiences in the digital age. Additionally, the book touches upon new forms of mediatization in the digital realm and the impending era of artificial intelligence.

This title is a valuable resource for scholars, students, and media professionals interested in the fields of internet communication, new media usage, and the broader implications of media on society. It offers insightful perspectives and comprehensive insights into the ever-evolving dynamics between users, new media, and the wider social context.

Weight: 1030g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032548746