New Media Users in China I: A Nodes Perspective

This book explores the roles of new media users in China from a macro level, highlighting their interactions with new media and within networks. It emphasizes that users are active nodes who contribute to communication, social, and service networks, reshaping social relationships and interactions. It is a valuable resource for scholars, students, and media professionals interested in these topics.

Format: Hardback
Length: 240 pages
Publication date: 29 September 2023
Publisher: Taylor & Francis Ltd

This comprehensive two-volume set delves into the intricate world of new media users in China, offering a macro perspective that treats users as vital nodes within networks. By examining the dynamic interplay between users, new media, and individuals within the realm of new media, the book provides valuable insights into the complex dynamics of user interaction.

The author revisits the evolving roles of new media users, shifting from passive audience members to active participants in the network. These users now function as nodes in communication networks, social networks, and service networks, connecting and bridging these various networks. Through this lens, the volume unravels the transformative landscapes of new media communication, unveiling profound changes in social relationships, interpersonal connection modes, and interaction patterns.

In addition to their roles as consumers, new media users also emerge as service guides, resource contributors, and even significant productive forces within service networks. Recognizing the profound impact of the network economy on these users, the book explores their unique needs, preferences, and behaviors, shedding light on the evolving dynamics of consumerism and the role of new media in shaping modern society.

With its multidisciplinary approach, this title appeals to scholars, students, and media professionals seeking to understand the intricacies of internet communication, new media usage, and the broader societal implications of media. It serves as a valuable resource for researchers, educators, and practitioners seeking to navigate the rapidly evolving landscape of new media and its impact on individuals, communities, and the wider world.

Weight: 600g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032548722