New Media Users in China II: A Mediatization Perspective

This book explores the mediatized existence and life of new media users in the digital age, focusing on the idea of the mediatized survival of users. It analyzes user behavior and practice in mediatized time and space, including selfies, photo retouching, memes, online videos, social media posts, video conferences, and WeChat red packets. The final two chapters discuss drivers of new forms of mediatization surrounding data and cyborgs, exploring the impact of algorithms on people and the outlook for human-machine relationships.

Format: Hardback
Length: 232 pages
Publication date: 29 September 2023
Publisher: Taylor & Francis Ltd

As the second installment in a two-volume series dedicated to examining the unique experiences of new media users in China, this book takes a micro-level approach to its subject matter. By delving into the mediatized realities and daily lives of these individuals living in the digital age and the rapidly approaching era of artificial intelligence, it offers a comprehensive exploration of the intricate interplay between humans and new media.

To delve deeper into the dynamics of human-new media interactions, this volume specifically focuses on the concept of mediatized survival, shedding light on the ways in which new media users navigate and thrive in the constantly evolving media landscape. Through a meticulous analysis of user behavior and practices in mediatized time and space, encompassing a wide range of phenomena such as selfies, photo retouching, memes, online videos, social media posts, video conferences, and WeChat red packets, the author unravels the mediatized self-expression inherent in these key phenomena. By demonstrating how reality and virtual life converge and interact, the author provides a profound understanding of the mediatized nature of contemporary existence.

The final two chapters of the book take a forward-looking perspective, exploring the emerging trends and drivers of new forms of mediatization surrounding data and cyborgs. By examining the impact of algorithms on individuals and the potential future of human-machine relationships, the author offers valuable insights into the evolving landscape of internet communication and media consumption.

With its comprehensive coverage, interdisciplinary approach, and insightful analysis, this title is an essential resource for scholars, students, and media professionals seeking to gain a deeper understanding of the complex dynamics between new media users and the broader societal context in which they operate. It serves as a valuable contribution to the field of internet communication, new media usage, and media and society studies, providing valuable insights and perspectives that will be of interest to a wide audience.

Weight: 590g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032548739