New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams

New Startup Mindset challenges Silicon Valley's startup myths and provides a new approach for aspiring and current founders to build companies that make an impact. Founder and CEO Sandra Shpilberg founded Seeker Health in 2015, focusing on customer needs and generating revenue, profit, and impact. This expanded second edition shares her success story and provides insights and practical tools for readers to follow this approach.

Format: Paperback / softback
Length: 214 pages
Publication date: 11 November 2021
Publisher: Girl Friday Productions

In her groundbreaking book, New Startup Mindset, Sandra Shpilberg, the founder and CEO of Seeker Health, challenges the prevailing myths and misconceptions surrounding startup success in Silicon Valley. Shpilberg argues that the traditional startup formula, characterized by a few young male cofounders seeking venture capital to build a unicorn, is flawed and detrimental to the growth of sustainable companies.

According to Shpilberg, the Silicon Valley startup model prioritizes hype and unrealistic outsized outcomes, often at the expense of tangible results such as revenue and profit. It perpetuates limiting beliefs for the next generation of entrepreneurs, discouraging them from pursuing innovative solutions and taking risks.

In contrast, Shpilberg's approach to starting and building Seeker Health was markedly different. She chose to be a solo founder, eschewed the traditional incubator route, and refused outside funding. Despite not being a programmer, she led the development of the company's software. Instead of generating hype about fundraising based on fictitious valuations, Shpilberg focused on addressing customer needs, resulting in a startup that generated revenue, profit, and a significant impact.

Three years later, a large life science services company acquired Seeker Health while Shpilberg remained the sole owner. This acquisition not only validated Shpilberg's approach but also demonstrated the potential for sustainable businesses to thrive outside the traditional Silicon Valley ecosystem.

In the expanded second edition of New Startup Mindset, Shpilberg shares her success story, providing readers with valuable insights and practical tools to follow this alternative approach. She debunks the myths and misconceptions surrounding startup success and encourages aspiring founders and entrepreneurs to embrace a customer-centric mindset, focus on tangible results, and build sustainable businesses that make a positive impact.

This book serves as a much-needed dose of reality for Silicon Valley, challenging the prevailing mindset that only ventures with sky-high valuations and unicorn status can succeed. It provides inspiration for those who dream of creating something from nothing, showing that sustainable businesses can thrive in diverse environments and that innovation and impact can be achieved outside the traditional Silicon Valley mold.

New Startup Mindset is a must-read for aspiring startup founders and current entrepreneurs, particularly those who may feel that they do not fit the traditional Silicon Valley mold. It offers a fresh perspective on startup success and provides valuable insights and tools to build companies that make a lasting impact.

Weight: 250g
Dimension: 140 x 217 x 19 (mm)
ISBN-13: 9781954854048
Edition number: New ed