Nike: Better is Temporary

Nike: Better is Temporary is a landmark publication that charts Nike's transformation from a rebellious upstart to a global phenomenon. It offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. The book is divided into five thematic chapters: performance, brand expression, collaboration, inclusive design, and sustainability. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, Crafting Color.

\n Format: Hardback
\n Length: 320 pages
\n Publication date: 25 January 2021
\n Publisher: Phaidon Press Ltd
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Nike's unwavering pursuit of excellence is a continuous journey, rather than a final destination. They believe that better is always temporary, constantly striving to push the boundaries of what is possible. To celebrate Nike's profound influence, Phaidon has released a groundbreaking publication titled Nike: Better is Temporary. This comprehensive visual survey provides an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula. It showcases industry-defining innovations, globally recognized products, and previously unpublished designs, prototypes, insider stories, and more.

The book unfolds in five thematic chapters, highlighting Nike's commitment to performance, brand expression, collaboration, inclusive design, and sustainability. Each chapter delves into the company's innovative approaches and the impact they have had on the sports and fashion industries.

The book's exceptional design reflects its content. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors, overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages, referenced in the book's bonus chapter, Crafting Color.

Combining 500 color illustrations with compelling stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary serves as a manual of innovation and inspiration for future generations. This captivating publication encapsulates Nike's relentless pursuit of excellence, reminding us that better is always temporary and that there is always room for growth and improvement.

\n Weight: 2450g\n
Dimension: 251 x 323 x 43 (mm)\n
ISBN-13: 9781838660512\n \n