No_Code: Real Life in Silicon Valley

No_Code is an intersectional project by Tod s that explores changes in contemporary society through a hybrid idea that fuses emerging technology with Italian craftsmanship. The project commissioned Iranian-American photographer Ramak Fazel to take a journey on the road in Silicon Valley to represent real life in the Valley, going beyond common media narratives. The aim is to reveal the secrets of one of the most famous places in the world through the medium of photography.

\n Format: Paperback / softback
\n Length: 192 pages
\n Publication date: 23 March 2021
\n Publisher: Mondadori Electa
\n

No_Code is an interdisciplinary project initiated by the Italian luxury group Tod s, which delves into the transformative shifts occurring in contemporary society. It represents a groundbreaking fusion of emerging technology and Italian craftsmanship. Tod s has commissioned the Iranian-American photographer Ramak Fazel to embark on a captivating road trip through Silicon Valley. The primary objective of this expedition is to capture the authentic essence of real life in the Valley, transcending the typical media narratives.

Behind the official representations of Big Tech, what lies concealed? How do the residents of this picturesque region in California, situated below San Francisco, navigate their daily lives? Where do they reside? What types of homes do they inhabit? What culinary delights do they savor? What vehicles do they drive? How do they unwind and enjoy themselves?

Guided by his trusty analog Rolleiflex around his neck, photographer Ramak Fazel takes us on a journey of discovery, unveiling hidden secrets within one of the world's most protected enclaves. This extraordinary and unexpected anthropological inquiry employs the powerful medium of photography to unveil one of the most renowned destinations on the planet.

\n Weight: 1414g\n
Dimension: 228 x 309 x 28 (mm)\n
ISBN-13: 9788891829535\n \n