Normal Now: Individualism as Conformity

The book "Normal Now" explores how the concept of normality has evolved from conformity to self-fulfillment, leading to anger, anxiety, and dissatisfaction.

Format: Hardback
Length: 184 pages
Publication date: 01 April 2022
Publisher: Polity Press

This captivating book delves into the intricate tapestry of what we perceive as normalcy, shedding light on the fascinating evolution of this concept throughout history. By the mid-twentieth century, the widespread adoption of norms across diverse domains of human endeavor had established a governing normative order in Western societies. Normality, once defined as adherence to a limited and conventional model of human behavior, gave way to an anti-conformist perspective, where normality is now perceived as an absolute pursuit of self-fulfillment, transcending the boundaries set by earlier restrictions. Interestingly, this shift has paradoxically led to the emergence of narcissistic individualism and a rebellious rejection of conformity.

Normal Now, a profound exploration, unravels the intricate dynamics of this new normative order in the realms of politics, health, and sex and sexuality. Within these spheres, the relentless pursuit of perfectionism in our norms of self-expression has given rise to a pervasive and profound anger, anxiety, and dissatisfaction. The book meticulously examines the consequences of this relentless pursuit, offering a thought-provoking analysis of the societal implications and the urgent need for a recalibration of our values.

Through a rich blend of historical insights, empirical research, and personal anecdotes, Normal Now provides a comprehensive and thought-provoking examination of the concept of normality. It challenges readers to reevaluate their assumptions and perceptions of what is considered normal and encourages them to embrace a more inclusive and diverse perspective. This book is a valuable resource for scholars, policymakers, and individuals seeking to understand the complex dynamics of contemporary society and the urgent need for a shift towards greater empathy, understanding, and compassion.

Weight: 328g
Dimension: 214 x 145 x 20 (mm)
ISBN-13: 9781509550944