David Ogilvy
Ogilvy on Advertising
Ogilvy on Advertising
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- Condition: Brand new
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- More about Ogilvy on Advertising
The father of advertising, David Ogilvy, provides a guide to the art of selling anything, including writing successful copy, finding innovative ways to engage people, and identifying with your audience. He also teaches how to sell a lifestyle and yourself.
Format: Paperback / softback
Length: 288 pages
Publication date: 02 February 2023
Publisher: Welbeck Publishing Group
The Father of Advertising, David Ogilvy, has penned a new edition of his seminal classic, teaching readers how to sell anything. Ogilvy, widely regarded as the most sought-after wizard in the advertising business, has distilled his expertise into a definitive guide to the art of sales. This comprehensive guide covers a wide range of topics, from writing effective copy to finding innovative ways to engage people and sell a lifestyle. Ogilvy on Advertising examines what works and what doesn't, offering insights into the psychology of selling and how to apply these principles to sell oneself. Drawing from his vast experience in both the advertising industry and the business world, Ogilvy provides actionable advice on improving any pitch and overcoming common sales pitfalls. Whether you're a novice or a seasoned professional, this book is a valuable resource for anyone seeking to enhance their sales skills and achieve success in their endeavors.
Weight: 318g
Dimension: 129 x 199 x 36 (mm)
ISBN-13: 9781802794960
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