Paul Myerson
Omni-Channel Retail and the Supply Chain: Working Together for a Competitive Advantage
Omni-Channel Retail and the Supply Chain: Working Together for a Competitive Advantage
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- More about Omni-Channel Retail and the Supply Chain: Working Together for a Competitive Advantage
Format: Paperback / softback
Length: 266 pages
Publication date: 08 January 2026
Publisher: Taylor & Francis Ltd
This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today’s ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.
Weight: 520g
Dimension: 229 x 152 (mm)
ISBN-13: 9780367641986
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