Optimizing Digital Strategy: How to Make Informed, Tactical Decisions that Deliver Growth

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business, challenging leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. It presents a sustainable model of e-commerce that is appropriate to any individual organization's needs.

Format: Hardback
Length: 248 pages
Publication date: 03 December 2018
Publisher: Kogan Page Ltd

In the ever-evolving landscape of technology-enabled business, organizations are presented with a multitude of choices. From performance marketing to personalization, on-demand retailing, and artificial intelligence (AI), this comprehensive book delves into the diverse challenges and opportunities that lie ahead. It serves as a valuable guide for leaders seeking to maximize the potential of their digital strategies. Rather than blindly rushing into adopting the latest digital platforms, tools, and technologies, the book encourages leaders to take a step back and evaluate the demands for constant investment in new technology. It challenges them to prioritize driving better returns from their existing assets, rather than solely focusing on expanding their digital footprint.

Optimizing Digital Strategy presents a sustainable model of e-commerce that can be tailored to the specific needs of individual organizations. It addresses the recurring dilemma between investing in technology and improving margins and revenue growth. Through real-world examples and case studies, the authors illustrate how to strike a balance between staying competitive, fully meeting customer expectations, and allocating resources to investments that yield the highest returns.

The book emphasizes the importance of customer-centricity in the digital age, highlighting the need to understand and meet the evolving preferences and expectations of consumers. It explores the role of data analytics and AI in delivering personalized experiences and recommendations, enabling organizations to create meaningful connections with their customers.

Furthermore, Optimizing Digital Strategy discusses the challenges and opportunities associated with on-demand retailing, such as the need for efficient logistics, rapid product development, and effective customer engagement. It provides insights into the strategies employed by leading brands in this space, such as Amazon, Uber, and Airbnb, and highlights the importance of agility and adaptability in a fast-paced digital environment.

In conclusion, Optimizing Digital Strategy is a comprehensive and insightful guide for leaders seeking to optimize their digital strategies in the rapidly changing business world. It offers valuable insights into a range of digital technologies, customer-centric approaches, and sustainable business models. By embracing the principles outlined in this book, organizations can position themselves for success in the digital age and achieve a competitive edge in their respective industries.

Weight: 646g
Dimension: 167 x 242 x 20 (mm)
ISBN-13: 9780749487812