Paul Christiansen
Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016
Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016
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- More about Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016
Format: Paperback / softback
Length: 276 pages
Publication date: 01 December 2025
Publisher: Taylor & Francis Ltd
This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.
Weight: 510g
Dimension: 234 x 156 (mm)
ISBN-13: 9781041183747
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