Organizational Change: Creating Change Through Strategic Communication

Organizational Change is a comprehensive guide to essential theories and practices of change creation and implementation. It provides an overview of implementing deliberate and focused change through effective communication strategies, emphasizing the importance of formal and informal communication. The second edition includes new case studies and pedagogical tools to enhance reader retention and comprehension.

Format: Paperback / softback
Length: 336 pages
Publication date: 26 February 2019
Publisher: John Wiley & Sons Inc

Organizational Change: A Comprehensive Guide to Essential Theories and Practices of Change Creation and Implementation

Organizational Change offers a comprehensive exploration of implementing deliberate and focused change through effective communication strategies. Authored by Laurie Lewis, the book combines academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches to alterations and modifications of organizational structures.

Emphasizing the significance of formal and informal communication in change implementation, the text delves into methods of information dissemination and examines various channels for communicating change. Coverage of stakeholder relationships, concepts of uncertainty and resistance, assessing change outcomes, and more equips readers with a solid foundational knowledge of change dynamics within organizations.

Extensively revised and updated, this second edition introduces new case studies on topics such as design of input solicitation and current research in areas including the persuasive effects of sidedness or inoculation, and socially supportive communication. Improved pedagogical tools, streamlined organization of topics, and additional charts, graphs, and images reinforce efficient presentation of material and enhance reader retention and comprehension.

Examining empirical, theoretical, and conceptual approaches to strategic communication during organization change, the book explores key elements of change, appropriate communication strategies, and outcome evaluation methods. It presents adaptive and programmatic strategic implementation models and offers studies of real-world companies and actual research on organizational change. By debunking popular myths and clarifying misunderstandings of research and theory on implementation, the book provides a valuable resource for professionals seeking to navigate and succeed in the complex world of organizational change.

Weight: 542g
Dimension: 228 x 153 x 13 (mm)
ISBN-13: 9781119431244
Edition number: 2nd Edition