Young Won Park,Geon-Cheol Shin,Kyung-Soo Lee
Original Brand Manufacturing Business Model
Original Brand Manufacturing Business Model
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- More about Original Brand Manufacturing Business Model
Format: Hardback
Length: 170 pages
Publication date: 02 September 2025
Publisher: Springer Verlag, Singapore
This book aims to examine the transition of firms from original equipment manufacturing (OEM) and original design manufacturing (ODM) to original brand manufacturing (OBM), focusing on how businesses can evolve to capture greater value in global markets.
Dimension: 235 x 155 (mm)
ISBN-13: 9789819502523
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