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Oxford Handbook of International Business Strategy
Oxford Handbook of International Business Strategy
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- More about Oxford Handbook of International Business Strategy
Format: Hardback
Length: 528 pages
Publication date: 07 January 2021
Publisher: Oxford University Press
Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.
Weight: 1108g
Dimension: 180 x 254 x 38 (mm)
ISBN-13: 9780198868378
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